WhatsApp Cloud API Integration and Automated Messages
The channel your customers already use. Automatic confirmation, reminder and campaign messages with the official WhatsApp Business API; single and bulk sending from the panel.
What is WhatsApp Cloud API and why we use it
In Türkiye the fastest channel to reach a customer is WhatsApp. Meta's official WhatsApp Cloud API lets businesses manage that channel with software: an automatic confirmation when a booking is made, a reminder the day before, a notification when an order is ready, a campaign announcement; all with approved templates, from the business's verified number.
The integration we built for Mat Garaj is live: an automatic message when a booking is created, single and bulk sending from the panel, message history and status tracking. In MatCRM we manage the chat window in line with the 24-hour rule, free-form messaging outside templates and first-contact flows with an AI assistant. We handle your number's verification by Meta, template approvals and quality-score management.
The difference between the official API and unofficial tools is clear: no risk of the number being shut down, a green tick and business profile, scalable sending, reporting and CRM integration. Combined with booking systems, e-commerce order flows, portal notifications and campaign management, all customer communication is managed from one panel.
Six concrete reasons
Our technology choices are driven by performance, security and sustainability, not by fashion.
Official and secure
Meta's approved infrastructure; communication from a verified business profile without the risk of the number being blocked.
Automation
Booking, order, delivery and payment notifications go out from the system automatically; the team doesn't type them.
Bulk campaigns
Segment-based campaign messages with approved templates; delivery and read reports.
Panel integration
One screen with the booking system, CRM and e-commerce panel; message history on the customer card.
Combined with AI
First contact, Q&A and booking capture with a Claude-based assistant; hand-over to a human when needed.
Regulation and rule compliance
The 24-hour chat window, template categories, explicit consent and KVKK processes are set up correctly.
WhatsApp Cloud API in our projects
How we position it in real projects and which work it carries.
Booking systems
Automatic confirmation, reminder, cancellation and rescheduling messages (the Mat Garaj example).
E-commerce
Order received, shipped and delivered notifications; abandoned-cart reminders.
CRM and sales
Quote sending, follow-up messages, campaign announcements; chat management in line with the 24-hour rule.
Portals and service companies
Process notifications such as 'document ready', 'payment due' or 'maintenance time'.
OUR TECHNOLOGY APPROACH“The customer is already on WhatsApp; the business just needs to be there systematically and officially.”
The tools we use alongside it
An open, documented stack any team you choose can take over.
Services where we use this technology
Technology is a means, not an end; on the service pages we explain what we build and how.
Technical questions
Book a technical call →Can we use our existing WhatsApp number?+
Yes, the number can be migrated to the WhatsApp Business API; there may be a short interruption, which we plan in advance.
Is customer consent required for bulk messages?+
Yes. Sending is done with approved templates to people who have given explicit consent; otherwise the quality score drops and the number is put at risk.
Is there a per-message cost?+
Meta charges by conversation category; we calculate the monthly cost up front based on estimated volume.
Can incoming messages be answered automatically?+
Yes. A first reply is given by rule-based flows or the Claude assistant; complex topics are handed to the team.
Other technologies in our stack
Let’s talk about your WhatsApp Cloud API project.
Let us review your current system and define the right architecture and roadmap together.