Google & Meta Ads Management
Measurable, conversion-focused ad management on Google, Meta and TikTok.
Google & Meta Ads Management: how it works
Advertising isn't about spending budget; it's about turning every lira into a measurable result. At Saybes we run performance-focused ad management on Google, Meta (Instagram & Facebook) and TikTok, defining the goal not as "impressions" but as sales, leads and bookings.
Every account starts with measurement: we don't launch a single campaign until Google Analytics 4, Google Tag Manager, Meta Pixel and the Conversions API are set up correctly. What we can't measure, we can't optimise.
We structure campaigns by audience, search intent and funnel stage: search and shopping campaigns capture existing demand, social campaigns build new audiences, and remarketing brings back cart abandoners.
We also produce the creatives: product and brand videos, AI-assisted ad films, static visuals and copy. Through regular A/B tests we find — with data — which message, visual and audience actually performs.
You receive a transparent monthly report: spend, clicks, conversions, cost per acquisition and ROAS. Because the same team that runs ads for brands like Mat Gross also built the site and e-commerce platform, the measurement chain never breaks.
Five reasons to do this with us
The difference is in the details: how we start, what we consider standard and where we stand after launch.
No campaign without measurement
Not a single ad goes live before GA4, GTM, Pixel and the Conversions API are set up correctly.
We produce the creative too
Product and brand videos, AI-assisted ad films, visuals and copy from one hand.
Funnel-focused set-up
Search and shopping campaigns capture ready demand, social builds audiences, remarketing brings them back.
The accounts belong to you
Ad accounts are opened in your name; data and history stay with you.
Site + store + ads, one team
Because we also build the landing page and the store, the measurement chain never breaks (e.g. Mat Gross).
Scope: what the quote says is what you get.
The following is the standard scope of this service; it is extended to your needs.
Which businesses benefit the most?
With examples from real work we built in different sectors.
E-commerce sales campaigns
Shopping ads, dynamic product campaigns and cart remarketing.
Lead generation
Campaigns focused on form and WhatsApp enquiries; a funnel for qualified leads.
Local business & bookings
Bookings and visits with locally targeted campaigns.
App installs
Campaigns focused on store downloads and in-app events.
A proven, current technology stack you can own
No black boxes: every technology we use is open, documented and can be taken over by any team you choose.
The result: four gains measured in numbers
In every project we define the goal at the start, then measure and report after launch.
Lower cost per acquisition
With A/B tests and the right audience every lira brings more results.
Higher ROAS
Because conversion tracking is correct, optimisation is based on real data.
The right message to the right audience
Different creative and offers by funnel stage.
You stay in control
A transparent monthly report and a live dashboard if you wish.
How a Advertising & Performance project proceeds
Get a quote →Discovery
We listen to your goals, competitors and users and draw up a clear roadmap.
Strategy
Scope, architecture and content plan, with measurable goals and a timeline without surprises.
Design
Brand-specific, conversion-focused interfaces; you see them first in an interactive prototype, then approve.
Development
Clean code, a fast and secure infrastructure; a working release at the end of every sprint.
Launch & growth
Testing, launch and afterwards continuous improvement with SEO, advertising and data.
Common questions
Get a quote →What should the minimum ad budget be?+
It depends on the industry and goal; to gather meaningful data and optimise, we usually recommend a monthly floor. We give a clear recommendation for your goal in the discovery call.
Do you produce the ad visuals and videos?+
Yes. We produce all creatives — static visuals, product/brand videos and AI-assisted ad films — and can also use your existing material.
How will I track results?+
You get a transparent monthly report with spend, conversions, cost per acquisition and ROAS; live dashboard access is available if you prefer.
Will the ad accounts belong to us?+
Yes. All ad accounts are opened in your name and belong to you; we work with manager access. If you leave, the data and history stay with you.
Do you only run ads, or do you work on the site too?+
Landing pages and site speed are critical for ads to convert. We design landing pages and optimise the site where needed so budget isn't wasted.
Stronger when taken together
Let’s talk about your Advertising & Performance project.
Let’s define the scope together and send you a fixed-price quote within 48 hours.