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Social Media Management and Content Production

We make your brand's voice and look consistent, productive and measurable on social media. Because the team that produces the content also runs the ads, we know which post sells.

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Social Media Management and Content Production
01OVERVIEW

Social Media Management and Content Production: how it works

Social media is your brand's storefront that is open every day. Yet irregular posting, an inconsistent visual language and the question 'what should we post?' wear most brands down. At Saybes we treat social media not as a content factory but as a growth system: goal, message, format and calendar are set first; production, publishing and measurement run in a regular loop.

Every month: content strategy and calendar, a shoot plan (product, venue, team, reels), design and copy production, publishing and community management (comments, messages), then a performance report. Reels and short video on Instagram and TikTok; corporate and expert content on LinkedIn; long form on YouTube. The brand's tone is defined once and kept in every piece of content.

Our difference is that content is produced in the same team as advertising: the best-performing organic content is turned into ads, and ad data feeds the content plan. The promotional videos we produced for MatGross, Mat Garaj's craftsmanship reels and Saybes's own content are examples of that loop. We also use AI-assisted production tools for speed and variety; the final word always belongs to a human editor.

02WHY SAYBES

Five reasons to do this with us

The difference is in the details: how we start, what we consider standard and where we stand after launch.

01

Strategy first

Not a single post is made before the target audience, message and format decisions; the calendar is built on them.

02

Production capacity

Photography, video, design and copy in one team; no supplier chaos.

03

Integrated with advertising

Organic and paid content come from the same plan; winning content becomes ads.

04

Brand consistency

A tone, colour and visual language guide; every piece of content looks like it came from the same brand.

05

Measurement and improvement

Reach, engagement, profile visits and conversions are reported; the plan is updated on data.

03WHAT’S INCLUDED

Scope: what the quote says is what you get.

The following is the standard scope of this service; it is extended to your needs.

✓Monthly content strategy and calendar
✓Photo and video shoots (product, venue, team)
✓Reels / TikTok short video production
✓Design and template system
✓Copywriting and hashtag strategy
✓Community management (comments and messages)
✓Influencer collaboration management
✓Monthly performance report
THE SAYBES APPROACH“Social media isn't a posting job, it's a system job: strategy, production, publishing, measurement; again every month.”
04WHO IT’S FOR

Which businesses benefit the most?

With examples from real work we built in different sectors.

01

Retail and e-commerce brands

Product-focused content, campaign announcements, UGC-style videos and sales through catalogue ads.

02

Restaurants, cafés and venues

Food and atmosphere content, event announcements, locally targeted reels.

03

Service businesses

Craftsmanship and before/after content and booking calls in sectors such as automotive, beauty and health.

04

B2B and corporate companies

Expert content, reference stories and employer-brand posts on LinkedIn.

05TOOLS WE USE

A proven, up-to-date toolset

No black boxes: every tool we use is open and documented.

InstagramTikTokLinkedInYouTubeMeta Business SuiteCanva / AdobeCapCut / PremiereAI-assisted productionScheduling toolsLooker Studio report
06WHAT YOU GAIN

The result: four concrete gains

In every project we define the goal at the start, then measure and report after launch.

01

Regular, consistent visibility

With calendar-based production the question 'what should we post?' ends; the brand shows up every week with the right message.

02

Higher engagement

Format and timing tests raise the engagement rate; a community grows instead of a follower count.

03

Ad efficiency

When content proven organically becomes an ad, cost per click drops.

04

Time saved

Your team does its job instead of producing content; reading the report is enough.

07FEATURED WORK

Example work in Social Media & Content

All work ↗
08HOW WE WORK

How a Social Media & Content project proceeds

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01

Discovery

We listen to your goals, competitors and users and draw up a clear roadmap.

02

Strategy

Scope, architecture and content plan, with measurable goals and a timeline without surprises.

03

Design

Brand-specific, conversion-focused interfaces; you see them first in an interactive prototype, then approve.

04

Development

Clean code, a fast and secure infrastructure; a working release at the end of every sprint.

05

Launch & growth

Testing, launch and afterwards continuous improvement with SEO, advertising and data.

09FAQ

Common questions

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How many pieces of content are produced per month?+

12–30 depending on the package; we recommend reels-heavy plans and distribute by platform and goal.

Where are the shoots done?+

At your venue or in a studio; we plan a monthly shoot day and produce a month's material in one session.

Do you reply to comments and messages?+

If community management is included, yes, with approved reply templates and routing rules; sensitive topics are passed to you.

Is influencer work included in the package?+

We can include the management; influencer fees are budgeted separately.

FOR THIS SERVICE

Let’s talk about your Social Media & Content project.

Let’s define the scope together and send you a fixed-price quote within 48 hours.

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